IKEA Heights from DaveAOK on Vimeo.
A bunch of people in LA managed to shoot a 7 part series entirely in the Ikea store in Burbank without the store knowing about it. No mean feat, and its actually pretty funny. I just hope that Ikea get in the spirit of the thing and fund, or at least allow them to make another season.
Here’s Ep 2 too:
Ikea Heights (Episode #2) from DaveAOK on Vimeo.
It’s not often that big marketing get’s it right with high quality video content, but here’s a great example. Mother NY and Stella Artois are at the end of the day just trying to sell beer, but the embracing of high quality artwork (by Sky High Murals) and a fundamentally human experience make for branded content that is at its core an engaging story. The marketing seems to provide the forum for something that otherwise may not get the kind of exposure that this campaign is getting. I would love to see more agencies and their clients engaging the human world like this, instead of trying to sell some kind of fantasy. Its more memorable, and subsequently more effective.
Here’s some time lapses of the painting process.
Lumitectura from barno on Vimeo.
Timelapse with animated masks. Simple idea realised well is a great formula.
Logorama from Marc Altshuler – Human Music on Vimeo.
Brand saturation.
UPDATE: I think given the recent Academy Awards success of this film, they’ve got a distribution deal and thus taken it off line. I’ll try to find another copy of it online and re-post ASAP
UPDATE 2: Found it.
Beautifully done. Pretty pictures via theslyestfox.
Nuit Blanche from Spy Films on Vimeo.
I love this kind of simple idea, well realised and thoughtful. Just some video from Tokyo with a bit of a twist and you’re flying through a futuristic amorphous city in the clouds.
Humble blog author, in Bullet time from the cool and comprehensive new exhibit celebrating Australian screen culture at ACMI in Melbourne.
A nice ad for Canal+ that pretty much says it all.