don't freak out

Last Minutes with ODEN from phos pictures on Vimeo.

A really beautiful film.

When people can just change the channel by thinking about it due to their new TVoIP system with brainwave control functionality no-one’s going to watch any ads. Which will be a great thing in lots of ways but there’s valuable dollars in advertising that ultimately come back to fund good content between said ads. They are a crucial enabler of the content that we want to see.

I’m down with associative campaigns. Is there some other ad buzz word for this that I don’t know about? Perhaps its just program sponsorship? Anyway, commercials that are not about the products themselves but valuable pieces of video content or even a show that the company can support and shout about and bask in their reflected glow. “This show proudly brought to you by…” is nothing new but stronger, more direct relationships between the advertiser and the content creators are evolving where the companies can virtually become enablers or patrons of the idea, such as with TED. I use TED as an example as I’m only really talking about the web. Actual TV is rapidly fading into the background here.

All this has been happening for a while, with such things as BMW funding the Italian Job remake to promote the Mini but the point is that it seems to be more necessary to think of marketing in these terms as everyone switches off the traditional channels.

Sure everyone has different tastes, but it’s the spirit of thing that matters – perhaps we need to make it worth watching, or expect it to be ignored.

I’m still not sure why my blog thinks I’m tweeting from the 70′s.

Help me KLord. You’re my only hope.

Big Buck Bunny from Blender Foundation on Vimeo.

I’m on a bit of a 3D roll at the moment. This film is the fruits of the open movie project from last year. Made with entirely open source software. Great achievement.

Here’s some great animated comedy to bounce back from the darker sides of the polish military. Lovely character animation, great timing.

This is a Polish short from a few years ago. Its dark, very eastern european and kind of unresolved but beautiful nonetheless. I don’t often see ideas like this handled in animation and there’s something quite stunning about it. Directed by Tomek Baginski who was nominated for an oscar for The Cathedral.

I love the tech and methodology used in this film. The 2D/3D/photograh/stopframe is fresh and cool. Good character animation too.

This is a nice little short by Chris Jones. A long time in the making but good quality work. The animation is particularly nice, and the attention to detail really sells it.